Listen to the Osage, the Dine and the Xicana and Learn About Storytelling.
I just came back from a trip that included lots of conversation with "creatives" and managers at ad agencies and one of the most important themes that recurred is the importance of storytelling in marketing a product and brand. To most of us in the innovation and design space, this is familiar but to corporate folks, it's a message that is still percolating through the ranks.
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