F1's Winning Formula

Formula One is one of the world's most popular and profitable sports, but can it expand in new markets while keeping its old fans?

Now that legendary driver Michael Schumacher has hung up his helmet after 15 seasons and 90 victories, when the 2007 season opens on Mar. 18, Formula One's millions of fans will be looking for the sport's next hero. While most eyes will be on the cars hurtling at speeds of 190 mph or more down the racetrack, some of the most interesting action will be taking place in corporate offices, far away from the checkered flag and the roar of the crowd.

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