For the Customer's Sake, Keep it Simple

Simplify your message, cut out jargon, and get to the point. Your clients will hear the difference and reward you for it

As we see our lives get more complex, many of us are starting to look for simplicity. Everything seems to be more complicated these days—insurance, health benefits, technology—you name it. I started thinking about this the other day after reading an article by Variety columnist Scott Kirsner. He was describing how advanced features in everyday gadgets like your TV's remote control have actually made those devices harder to use.

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