The New Chief at KB HomeBy
It's not easy filling someone else's shoes, especially if that someone is long time KB Home chief exec Bruce Karatz. Karatz built a reputation as an innovative marketer, once putting up a model home in Midtown Manhattan and inking the creative partnership with Martha Stewart that's generated headlines from the Carolinas to California. Karatz was ousted this past November as result of the options backdating scandal. His long time number two, Jeffrey Mezger (right), took over immediately. Mezger's an old pro. His father was a homebuilder and Mezger still tells tales of building his first home--a tree house made with his father's lumber--at age eleven.
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