The Diet Coke and Mentos Explosion

How a lawyer and a professional juggler became a sensationand led one of the world's biggest companies to embrace viral marketing

One November afternoon in 2005, lawyer Stephen Voltz traveled to the tiny town of Buckfield, Me., to watch his friend, professional juggler Fritz Grobe, perform in a sketch comedy show. While Grobe prepared for that evening's show at the Oddfellow Theater, Voltz passed the time by dropping Mentos candy into Diet Coke bottles.

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