Business Goes Straight to Video

A growing number of companies turn to online video, and the word of mouth that accompanies it, for everything from advertising to recruiting

Blendtec Chief Executive Tom Dickson had an unorthodox method for testing his company's blenders: He used them to pulverize two-by-fours. His marketing director, George Wright, decided to videotape the exploits, adding other objects, from marbles to rake handles. Then they posted the clips to the Web.

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