Why Hollywood Snubbed Jobs at Macworld

Most of Tinseltown won't buy into the Apple chief's digital vision until he ponies up more money and gets more serious about protecting content

By all accounts, Steve Jobs gave a socko performance, delivered with his usual charm and controversial style, Jan. 9 at Apple's (AAPL) annual Macworld gathering. Apple TV, which Jobs says has licked the problem of linking your TV to content downloaded from the Internet, was introduced as thousands cheered in San Francisco's Moscone Center. Among the faithful were some tech companies, Walt Disney Co. (DIS) Chief Executive Robert Iger, and a smattering of TV executives.

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