The Real Genius of Apple's iPhone

Word is the newly announced phone from Steve Jobs will transcend superficial design and deliver user-friendly function and limitless adaptability

Apple's (AAPL) introduction of the iPhone on Tuesday (see BusinessWeek.com, 1/10/07, "The Future of Apple") underscores the lesson Motorola (MOT) learned with the Razr: A sleek, sexy design can create lots of buzz and drive sales, but without smart, usable interface design, consumers will end up angry and disinclined to buy your next "hot" mobile-phone offering.

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