Downloading Music at the Pump

Fill your soul with music and your tank with gas. Microsoft joins a gas pump maker to make it work

The gas station has always been one of those universal outlets which touches everyone in industrialised countries where every home has a car – so it was only a matter of time before the world's smartest marketers began to take advantage of this. Now fuel dispenser manufacturer Dresser Wayne is joining with the Microsoft Automotive Business Unit to demonstrate how consumers can wirelessly transfer music to their car while pumping gas.The Dresser Wayne Ovation iX fuel dispenser is an Internet-ready, WiFi-capable gas pump with a 15-inch touchscreen and speakers, which enables the transfer of media content to other WiFi-enabled devices.

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