Inner Beauty Drives Auto Sales

As auto sales become increasingly competitive, car companies are emphasizing luxurious interiors to woo buyers

They say it's what's inside that counts. And as far as luxury cars are concerned, nothing could be more true. While a car's exterior lines may attract at first, and a taut, exhilarating driving experience might cement the final purchase, drivers really commune with a vehicle through its interior. And designers know it.

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