Is Wii The New iPod--And More Important Than The iPhone?

Bruce Nussbaum

As all eyes focus on the Apple iPhone announcement, I'm wondering if a larger lesson for innovation can be found in Nintendo's Wii. Thanks to Diego Rodriguez at Metacool for pointing out these comments by the developers of Wii. They show an amazing focus on the consumer experience. Nintendo began with the consumer experience and moved back to technology to enable it and a business model with a very broad appeal to make it profitable.

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