Disney Wants Its Own MySpace

Bob Iger is expected to announce an overhaul of Disney.com that will seek to duplicate the success of social-networking sites. Can it beat Nickelodeon?

It's been the worst kept secret in dot-com land of late. The Walt Disney Co., after nearly a year of rethinking its flagship Disney.com site, will soon unveil a major overhaul in an effort to make it less of a promotional site and more of a social-networking site for kids and their folks. Call it the PG MySpace, or at least that's what they're hoping for at Disney (DIS). The official announcement is expected from Disney Chief Executive Robert Iger during a Jan. 8 keynote address at the Consumer Electronics Show in Las Vegas.

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