Second Life and Metrics That Matter

Heather Green

If there was one big lesson from the last bubble, it was to understand what metrics meant. Eyeballs, getting big fast, focusing on revenues and not profits, hits. All these metrics bedazzled people. Which is why Clay Shirky has been right to demand that reporters take a more skeptical look at Second Life's numbers to get a realistic understanding of how the service is doing.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.