A Burst of Speed at Lamborghini

After years of restructuring the sports car maker is finally a serious rival to Ferrari

Stanley Atkins left his Jefferson (Ga.) home last summer to buy a sports car, fully expecting to drive home in a Ferrari (FIA). But the 55-year-old real estate investor felt snubbed by the Ferrari salesman, so he rolled down the road to rival Lamborghini--and never looked back. In fact, he was so smitten that he wound up buying two: a silver Gallardo Spyder convertible for $274,000 and, three weeks later, a $354,000 Murcielago roadster. "You go out in that car," Atkins says, "and people are all over you."

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