Wireline: Coming Up In The World?

Olga Kharif

Cingular Wireless, that familiar wireless brand, is about to go away. With the merger between AT&T and BellSouth approved, the combined company plans to change Cingular's name to AT&T. Why is AT&T rebranding its wireless service to be associated with the name of a stodgy telco that's been around for decades and is best known for its wireline service?

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