Orb Wants to Free Digital Content

The startup's place-shifting software lets you tap into online content from any device. Now CEO Joseph Costello just has to figure out a way to make money

Joseph Costello, 53, was once considered one of Silicon Valley's most promising young chief executives. In the 1990s he built Cadence Design Systems, a maker of product design software, into one of the largest software companies. Steve Jobs even interviewed him about running Apple Computer (AAPL) before Jobs decided to take the job himself and Costello went off to run Think3, a struggling Cincinnati maker of computer-aided design software.

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