The Most Tivo'd Shows: Naughty or Nice for Advertisers?

Burt Helm

What do you say about a show that most people TiVo? On the one hand, viewers are far more likely to be skipping all the ads. But on the other hand, doesn't it also mean the show has a dedicated following that wants to tune in every week, not to mention fans that are likely more affluent than the average viewer (well, at least they can afford a DVR)?

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