Will Ford's Milk Shake Bring Anybody to the Yard?Matt Vella
As part of Ford’s reportedly $80 million marketing push for the new Edge crossover, the company has inked a deal with hip hop singer Kelis to star in the “urban marketing campaign” portion of the plan – Ford’s terminology, not mine. Spots will feature a jingle by Kelis titled Push it to the Edge and run on television, Steve Harvey’s radio show, and websites like AOL Black Voices.
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