Ethiopian defense: Starbucks flops on YouTube

Stephen Baker

In a two-minute YouTube clip, a Starbucks official, Dub Hay, defends the company in its trademark battle with Ethiopia. Idea Sandbox links to it. I couldn't find it by myself in YouTube, for some reason. Maybe it wasn't well tagged. But aside from that technical issue, the video flops because it's a boring, self-reverential news release. If we're going to see only one side of the story, the anti-Starbucks protesters on YouTube put on a far better show. If Starbucks wants to use video, it should be at least a wee bit compelling. And it would gain credibility by presenting the opposing side. How about letting Dub Hay debate some of the protesters?

Before it's here, it's on the Bloomberg Terminal.