Ethiopian defense: Starbucks flops on YouTube

Stephen Baker

In a two-minute YouTube clip, a Starbucks official, Dub Hay, defends the company in its trademark battle with Ethiopia. Idea Sandbox links to it. I couldn't find it by myself in YouTube, for some reason. Maybe it wasn't well tagged. But aside from that technical issue, the video flops because it's a boring, self-reverential news release. If we're going to see only one side of the story, the anti-Starbucks protesters on YouTube put on a far better show. If Starbucks wants to use video, it should be at least a wee bit compelling. And it would gain credibility by presenting the opposing side. How about letting Dub Hay debate some of the protesters?