In Praise of Cheap Champagne
If the marketing gurus who play such an important role in the champagne business had their way, the term "inexpensive champagne"—or even worse, "cheap champagne"—would be banished forever, outlawed as an impossible oxymoron. Champagne, unlike any other wine, is marketed, promoted, and sold as a luxury product, the viniferous equivalent of a Rolex watch if you like, and the companies that make these magic bubbles spend a great deal of time, energy, and money burnishing this deluxe image.
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