Harnessing the Power of Marketing

No matter what industry your business is in, it's crucial to define your market, figure out how to reach it, and stay on top of changes

I've written about what it takes to build a product that meets market needs (see BusinessWeek.com, 5/4/06, "Countdown to Product Launch, Part I") and a business model that works (see BusinessWeek.com, 5/12/06, "Countdown to Product Launch, Part II").

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