Why iTunes Sales Are Down: Music Is Bad

There's a lot of buzz going on about this Forrester Research report that portrays iTunes sales as
Arik Hesseldahl

There's a lot of buzz going on about this Forrester Research report that portrays iTunes sales as "collapsing." Well, here's the thing: I don't think they were ever all that great to begin with. Sure, Apple has sold some 1.5 billion songs or more by now. But divide the number of songs sold by the number of iPods sold, and the average songs sold per iPod works out to about 22 songs each, and that's over the entire lifetime of the iTunes Store.

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