Internet's Etail Gift? Variety More Than Price

Online, people benefit more (as much as ten times as much) from having a higher variety of products than from lower pricing, says MIT Professor Erik Brynjolfsson.
Heather Green

I started covering ecommerce at the very beginning--when the letter E was first paired with the word Commerce. And the question people used to debate endlessly was exactly how much would the Internet reshape pricing and give more control to consumers.

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