Key Excerpts From The Speech New York Times Co. CEO Janet Robinson Didn’t Give To Investors At This Week’s Media Conferences

Thank you. It’s a great time to be publishing big-city newspapers in America.


I do mean that. But I do know that it’s been a tough year, as our most recent guidance indicates.

I know there are concerns about our stock performance. I share them myself. And I understand that there are concerns in some circles of the investor community about our dual-stock structure.

I want to reiterate that the Sulzberger family remains united in its desire to maintain the current structure. As you may know, even if there were dissenters within the family, it would still require the approval of six of eight family members who control our Class B shares to sell. So the Times Co. is not one in which a few dissatisfied family members—if there were any—could in effect put the company into play.

But I’m not here to talk about the family. I want to talk about the future. Or, rather, talk about the future as much as I am allowed to. Which reminds me—before I forget, I know I’ve got to do this.


Our flagship newspaper, the New York Times, is the single most valuable information asset in the world. Simply put, it plays a different game from any other newspaper in the world—which means that its affluent and educated audience cannot do without it.

The board and I are convinced that the market is significantly undervaluing what our newspaper does every day, and what can be done with our 150 years of archives, and the reams of content and video the Times now publishes at all hours on the Web.

We are convinced that there will be new tools and technologies, new means and strategies, that will allow us to uniquely benefit from our unique standing in the media world, and that will allow us to monetize our brand and all that’s behind it in ways unimaginable today.

I am not going to stand in front of you and tell you I know this will happen in three months, six months or eighteen months.

I am not going to stand in front of you and tell you that our fabulous recent growth on the Web—have I mentioned that our online revenues will top $350 million next year?—is going to be enough to turn this situation around on its own.

But I am going to tell you that we are going to protect that which makes us the New York Times—the value of the information we publish every day—in order to be ready to take full advantage of it when the time comes.

And this is why we will not change our stock structure. In a time when the market won’t value what makes us unique, we need to be able to protect and invest in our product in order to take full advantage of the time when it will.

This does not mean that we won’t keep paying close attention to costs, and this does not mean we are abandoning our fiscal discipline of the past few years.

It does mean that we are keeping our eyes fixed on a much richer future, rather than sacrificing that to make things slightly better in the present.

Like another company with a two tiered stock structure—one you may have heard of, it’s called Berkshire Hathaway—we are in this for the long haul.

Because that is how we will realize the value of our key brand.

I see we have quite a bit of time left, and Len, Martin and I would be delighted to answer any questions you might have.