Will the US go diesel?

This year’s Los Angeles Auto show is like a debutante’s ball for automakers eager to display the charms of their new green technologies. Mercedes, Volkswagen and Honda are all betting that diesel will win US converts when the word finally gets out about the great fuel mileage, the low emissions and the terrific torque. After all, more than 50% of new cars sold in Europe are diesel. You can’t succeed anymore in the European auto market without a robust lineup of cutting-edge diesel engines. Consumers know these cars are a “best buy.”

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