Silverado Ads Getting BetterBy
I hated…HATED….the opening ad for the 2007 Chevy Silverado—the one that showed images of Rosa Parks, Ground Zero, Vietnam soldiers, Richard Nixon’s farewell and California forests ablaze. The subsequent ads, which just use images of people working hard with their trucks on farms, oil rigs and the like, are much better. But I still don’t know why they adopted the new theme song from John Cougar Mellencamp…”This Is Our Country.”
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