Can Wal-Mart Make It In India?

Bruce Nussbaum

Fresh from news that its November sales were disappointing in the US, Wal-Mart has announced that it will enter the India market in partnership with cell-phone provider Bharti Enterprises. If Wal-Mart wants to make a success of its Indian adventure and avoid the kind of mistakes it made in Germany and Korea, where it was forced to pull out, it should send its top managers to next week's Design With India conference in New Delhi to learn about local culture, branding, design and products. Organized by the Confederation of Indian Industry and the National Institute of Design, the summit will bring together hundreds of business people, scholars, designers, and government bureaucrats to discuss innovation and design in India. Entire sections of the conference will be focussed on European, American and other foreign companies seeking to strike partnerships with Indian corporations and enter India. This is one must-go conference.

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