Tool: Mapping Trends And Influence

There are tools that can research traffic on blogs, vlogs, and social-networking sites to check out how your brand is doing in the blogosphere. Nielsen BuzzMetrics offers BlogPulse, which allows users to make instant, customized graphs of how frequently topics are discussed on blogs. Designer David Armano has elegantly mapped popular (and unpopular) bloggers' spheres of influence on his Web site, Logic+Emotion. Cymfony's Orchestra allows people to visually track developing trends and consumer feedback across both consumer-generated media and traditional media sources. And Google Trends presents data on the public's Googling habits via colorful graphs and charts.

By Reena Jana

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