What Do Moms Want? GM's Minivan Issue

GM joins Ford in jettisoning the minivan market but is it a smart business move or an admission of defeat?

General Motors confirmed Nov. 22 that it's getting out of the minivan business to concentrate on crossover SUVs. But the market for the two isn't necessarily the same. The problem is that, like Ford (F)—which announced it was ceasing production of minivans in September—GM (GM) just couldn't compete with better products from Toyota (TM), Honda (HMC), and Chrysler. So rather than trying to fix the problem, they're getting out entirely.

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