Zizzle: A Swashbuckling Toy Success Story

Zizzle's CEO, who invented Furby, donned pirate gear to woo Disney so he could make Pirates of the Caribbean toys. The ploy worked

The scene was the 2006 International Toy Fair in New York in February, 2005. The biggest names in toys, including Hasbro (HAS) and Mattel (MAT), were vying for the rights to make products tied to Walt Disney's (DIS) then-forthcoming sequel to the surprise hit, Pirates of the Caribbean: The Curse of the Black Pearl.

Meanwhile, there are other Disney-licensed products in Zizzle's pipeline based around Disney TV properties, including and Then there's a new set of toys tied to the third installment in the series, the $200 million Play pirates, it seems, will be in the waters for some time to come.

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