Tony Bennett: In Tune with the Times

The singer has a new hit record thanks, in part, to both a traditional media blitz and Internet offers. Therein, a lesson for movie studios

It was not the side of the 20th Century Fox (NWS) studio that they show to tourists. It was cold, really cold, inside Stage 17. But as extras sat shivering on stools at cocktail-style tables in a faux nightclub, 80-year-old crooner Tony Bennett was just warming up. With eight cameras rolling and a bank of computers churning away in the dark back areas, he opened up with The Best Is Yet to Come and rolled right into a Hank Williams country song, Cold, Cold Heart (now there was an irony).

To continue reading this article you must be a Bloomberg Professional Service Subscriber.