Four Steps to Smart Giving

By applying principles used in investing strategies, donors can make better, more effective, philanthropic choices

Americans donated more than $260 billion in 2005, making us the most philanthropic citizens in the world. We support everything from education, the arts, and faith-based organizations to medical research and environmental protection. We do not, however, always approach our giving with the discipline it deserves.

By giving your charitable gifts the same thought that you give your financial investments, your confidence as a philanthropic investor is sure to increase, and your charitable portfolio will have a more meaningful return.

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