Yahoo and the Newspapers--In Search of Business Model Innovation.

Bruce Nussbaum

The cover story on Kodak--Mistakes Made on the Road to Innovation--in the current issue of Inside Innovation, highlights the rush to change business models throughout industries. Nowhere is this most evident than in the newspaper space, where 176 newspapers just partnered up with Yahoo to exchange local news for placing local ads. Yahoo gets content and the papers get ad revenue.

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