A Holiday Sales Crib Sheet

With shoppers flocking to malls and Main Streets this week, Action Economics looks at what could make or break the season for retailers

Attention shoppers: Friday, Nov. 25, marks the official start to the U.S. holiday shopping season. While there are always winners and losers, we at Action Economics expect another solid season for retailers overall. Strong income growth, a low unemployment rate, falling gasoline prices, booming equity markets, and surging consumer confidence have established a solid fundamental backdrop for retail spending this Yuletide.

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