By Kerry Capell
Ryanair Holdings PLC (RYAAY) CEO Michael O'Leary makes no apologies for his penny-pinching. Want to check luggage? You'll pay up to $9.50 per bag for the privilege. Free drinks and snacks? Forget about it. Even a bottle of water will set you back $3.40. It's not just passengers who have to cough it up. Flight crew buy their own uniforms, and staff at Ryanair's spartan Dublin Airport headquarters must supply their own pens. After a customer sued Ryanair for charging $34 for the use of a wheelchair, the company added a 63 cents "wheelchair levy" to every ticket. Says O'Leary: "You want luxury? Go somewhere else."