When Companies Do the Mash

Corporations from IBM to Google to E*Trade are jumping onboard the trend of mixing and matching software from different sources

Richard Hababou scouts out technology deals for the corporate venture arm of French banking giant Société Générale. Yet the nine-hour time gap between Hababou's San Francisco office and Société Générale's Paris headquarters can make communicating about multimillion-dollar transactions a big challenge. For years, Hababou and some 1,000 colleagues have used an online portal where they can collaborate, share documents, and track progress on deals.

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