Fisker's Risks

Former BMW designer Henrik Fisker left a secure job to create his own eponymous supercars. He explains why he made the leap of faith

Global auto companies today employ trickle-down design. Lavish vehicles—some of which are produced in extremely limited volume, while others are concepts that may never see the light of day—are endowed with the most audacious lines and experimental technologies. Often these vehicles establish the ideal aesthetics of a given brand. Much of the time they are one-of-a-kind.

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