E*Trade is Banking on Web Services

CIO Greg Framke talks about mashups and how using them will help the online trading and financial services company stay competitive

Greg Framke, E*Trade's CIO, credits his predecessors for having the vision to build a corporate computing system that is flexible enough to let the online brokerage offer new products and services quickly and without a lot of hassle or expense. But Framke isn't coasting on the work of others. He can lay claim to his own digital vision. Framke is part of a small but growing group of CIOs who are tapping into a nascent trend: mashups, the combination of computer programs or Web applications from completely different sources.

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