Blogging: Personalized search-engine optimization

Stephen Baker

Debbie Weil reads in the Washington Post about how AOL's Ted Leonsis starting blogging. We didn't like the hodgepodge on Google when he googled his name. So he built his own entry, Ted's Take. The article tells how Leonsis engineered his blog to climb on the search engine. He linked to others, posted lots, dropped celebrity names. (I see that the blog is still in second place on Google, right behind his corporate bio.)

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