The MacArthur Foundation's Digital Drive

The nonprofit institution has launched a five-year initiative to study online culture and media literacy, and its impact on modern youth

The world is in the middle of a seismic societal shift. Young people actively produce much more content—digital and otherwise—than previous generations, who were more passive in their consumption of commercially-generated media. One in 100 adults online create a blog or personal Web page or share artwork, photos, stories, or videos. Yet more than half of online teens regularly create such content, according to recent research from the Pew Internet & American Life Project.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.