Sony Fires Back

SCEA executive VP, Jack Tretton, shares the party line on PS3 supplies, Blu-Ray, retailers, publishers and rivals

The desks at Sony HQ are mostly unoccupied. Their usual inhabitants have gone to prepare the way for PlayStation 3’s arrival; analysts to be courted, journalists to be persuaded, retailers to be assured, publishers to be mollified. Sony people are whizzing around the country.

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