Adidas' High Tech Footwear

The Germany-based sportswear brand opened its Mi Innovation Center on the Champs-Elysées. It's a tech, fashion, and custom-design wonderland

Inside the new Adidas sports performance store on Paris' Champs-Elysées, soccer superstar Zinedane Zidane jogs on a computerized catwalk. Sensors embedded in the track can record the exact pressure of his footfall and gauge his running posture. This data, combined with Zidane's exact shoe size—measured with painstaking accuracy—is used to ensure a perfect fit.

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