An Online Bid to Boost Charity Auctions

cMarket calls itself the "walled garden," alternative to the eBay agora, and says it has the tools to raise more money for charitable causes

Stop me if you've heard this one. An entrepreneur spies a process that people usually muddle through, and brings the Internet's time-and-space-shrinking properties to the table. Efficiency, and maybe a fortune, ensue.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.