A Nose for Business

A pair of doctors with a thriving sinus practice recently started retailing their saline nose-wash nationally. Here's how they balance their two businesses

At some point in an entrepreneur's career, a unique challenge may arise: the need to balance multiple businesses. Serial entrepreneurs are no doubt familiar with this blessing (or curse, depending on the outcome) of success. A pair of New York City doctors, Scott Gold and Robert Pincus, are currently facing the situation. They founded a thriving medical practice, the New York Sinus Center, more than 10 years ago and then developed a product aimed at clearing their patients' nasal passages. That product, SaltAire Sinus Relief, has recently been introduced into 3,350 Rite Aid (RAD) stores. Drs. Gold and Pincus spoke recently with Smart Answers columnist Karen E. Klein about how they juggle patient appointments with research and development, marketing, and the other demands of entrepreneurship. Edited excerpts of their conversation follow:

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