Nintendo Brings the Games to the People

The Wii has a user-friendly controller and games, costs less, saves energy, and fans say it will outsell higher-tech Sony PS3 consoles

In 2003 about two dozen video game designers and engineers gathered in a room at Nintendo's (NTDOY) Kyoto headquarters to divine the future of the video game console. The company was three years away from launching a new machine, but hadn't decided on any of its core technologies yet. Naturally, the talk was heavy on chips, graphics, and software. Then someone mentioned moms.

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