Make that....Bengalooru Tigers

Steve Hamm

It's hard to know what to say about the fact that India's Karnataka state has decided to change the name of the country's tech capital from Bangalore to Bengalooru. Of course, this follows in the footsteps of other Indian cities whose names were changed to help erase the stain of colonialism--Bombay to Mumbai, Madras to Chennai, etc. Bangalore was an anglicized name, and Bengalooru is said to be close to the original place name, Bendakalooru, in the region's native language, Kannada. Bendakalooru means town of boiled beans. Why the powers that be didn't go all the way and change the name to Bendakalooru, I can't guess. ;-)

India's techies are none too pleased about the switch. They spent more than a decade building Bangalore into a global brand that packs some of the punch of California's Silicon Valley. "It's a really bad idea. It's like changing the name New York to Newark," says P.V. Kannan, CEO of business process outsourcer 24/7 Customer. But Kannan figures he'll eventually get used to it. He's from Madras, and at first refused to use the new name. But, now, it's Chennai to him, too.
Just in case you're wondering, I have no intention of changing the name of my book (in later editions) or my blog. I like Bangalore and I'm sticking to it.

Before it's here, it's on the Bloomberg Terminal.