The Booming Business of Halloween

It used to be one day of tricks and treats. Now, it has become a whole mini-season for costumes, candy, and inflatable ghosts

It started innocently enough nine years ago, with a few carved pumpkins and orange lights. But more recently, Sean Healy, a 43-year-old public relations consultant from Ho-Ho-Kus, N.J., has taken his passion for Halloween to a level some might call, well, scary. Healy, a father of five- and seven-year-old daughters, now has a full lawn display, including lights on a timer, a giant inflatable Frankenstein, and a graveyard populated with stray skeletons. And those who dare head down his walkway to trick-or-treat will also have to face foreboding sounds from a hidden stereo.

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