No Escaping the Hard Work at Hoodiny

This FIU grad named his new Web entertainment startup after the famous magician and escape artist. Here's a typical day on the job

I am president of Hoodiny Entertainment Group, a Miami-based company that provides digital services for the Hispanic entertainment industry. The idea came about while I was working at Terremark Worldwide (TWW). I saw the growth and success that Web 2.0 companies (MySpace, etc.) had in the U.S., with no comparable model for Spanish-speaking markets, including the U.S. Hispanic market (see BusinessWeek.com, 7/12/06, "How to Tap the Hispanic Market"). As for the company name, I've always been a fan of Houdini's and we wanted to escape the status quo that exists in the market.

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