Casual Gaming: Serious Business

With annual revenues at $50 million, Seattle-based PopCap is a gaming force to be reckoned with

While PopCap originated as a Web-based form of entertainment, CEO David Roberts told Next-Gen that extending the company’s platform reach is one of the keys to growing its business. PopCap games can be found on the web, mobile phones, Xbox Live Arcade, Valve’s Steam platform and at retail. If it were up to Roberts, it sounds like he’d love to have a version of Zuma and Bejeweled on everything from your microwave to your washing machine.

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