Europe Takes to Location-Based Cell Service

Services that give cell-phone users place-based info fast are finally taking hold in Europeand are welcomed by revenue-hungry providers

Five years ago, mobile-phone makers and wireless operators waxed poetic about the prospects for technology that would offer consumers maps, traffic reports, and localized search from the palm of their hands. But the march toward so-called location-based services was impeded by primitive phones, pokey connections, and a dearth of enticing applications. "Uptake was a catastrophe," bluntly declares Ralph Eric Kunz, vice-president of multimedia experiences for handset giant Nokia (NOK).

To continue reading this article you must be a Bloomberg Professional Service Subscriber.